Has any cost benefit analysis of the Welsh Government's activities in New York been undertaken for the period of April 2022 to April 2023?
Events in New York during this period enhanced Wales’ economic and diplomatic partnerships with the USA, coinciding with the unprecedented opportunity provided by Wales’ qualification for the World Cup for the first time since 1958, and being drawn to play USA. They have also contributed to a thriving sports diplomacy programme, community outreach and educational initiatives.
Specific outcomes include business collaborations and export sales. Most notably in this period, a US company expanded its operations in Wales and created 30 jobs as a result of the good business relationship that developed between the US headquarters and our New York team at events.